THE SECRET LAW OF ATTRACTION IN BUSINESS

From The Power of Concentration by Theron Q. Dumont

BUSINESS RESULTS GAINED THROUGH CONCENTRATION - LESSON 10

A successful business is not usually the result of chance.
Neither is a failure the result of luck. Most failures could be
determined in advance if the founders had been studied. It is not
always possible to start a money-making business at the start.
Usually a number of changes have to be made. Plans do not work
out as their creators thought they would. They may have to be
changed a little, broadened it may be, here and there, and as you
broaden your business you broaden your power to achieve. You gain
an intense and sustained desire to make your business a success.

When you start a business you may have but a vague notion of the
way you will conduct it. You must fill in the details as you go
along. You must concentrate on these details. As you straighten
out one after another, others will require attention. In this way
you cover the field of "the first endeavor" and new opportunities
open up for you.

When you realize one desire, another comes. But if you do not
fulfill the first desire, you will not the second. The person
that does not carry his desires into action is only a dreamer.
Desire is a great creative force, if it is pure, intense and
sustained. It is our desires that keep stirring us up to action
and they will strengthen and broaden you if you make them
materialize.

Every man who achieves success deserves it. When he first started
out he did not understand how to solve the problems that
afterwards presented themselves, but he did each thing as it came
up in the very best way that he could, and this developed his
power of doing bigger things. We become masters of business by
learning to do well whatever we attempt. The man that has a
thorough knowledge of his business can of course direct it much
more easily and skillfully than the man who lacks that knowledge.
The skilled business director can sit in his private office and
still know accurately what is actually being done. He knows what
should be done in any given time and if it is not accomplished he
knows that his employees are not turning out the work that they
should. It is then easy to apply the remedy.

Business success depends on well-concentrated efforts. You must
use every mental force you can master. The more these are used
the more they increase. Therefore the more you accomplish today
the more force you will have at your disposal with which to solve
your problems tomorrow.

If you are working for someone else today and wish to start in a
business for yourself, think over carefully what you would like
to do. Then when you have resolved what you want to do, you will
be drawn towards it. There is a law that opens the way to the
fulfillment of your desires. Of course back of your desire you
must put forward the necessary effort to carry out your purpose;
you must use your power to put your desires into force. Once they
are created and you keep up your determination to have them
fulfilled you both consciously and unconsciously work toward
their materialization. Set your heart on your purpose,
concentrate your thought upon it, direct your efforts with all
your intelligence and in due time you will realize your ambition.

Feel yourself a success, believe you are a success and thus put
yourself in the attitude that demands recognition and the thought
current draws to you what you need to make you a success. Don't
be afraid of big undertakings. Go at them with grit, and pursue
methods that you think will accomplish your purpose. You may not
at first meet with entire success, but aim so high that if you
fall a little short you will still have accomplished much.

What others have done you can do. You may even do what others
have been unable to do. Always keep a strong desire to succeed in
your mind. Be in love with your aim and work, and make them, as
far as possible, square with the rule of the greatest good to the
greatest number and your life cannot be a failure.

The successful business attitude must be cultivated to make the
most out of your life, the attitude of expecting great things
from both yourself and others. It alone will often cause men to
make good; to measure up to the best that is in them.

It is not the spasmodic spurts that count on a long journey, but
the steady efforts. Spurts fatigue and make it hard for you to
continue.

Rely on your own opinion. It should be as good as anyone's else.
When once you reach a conclusion abide by it. Let there be no
doubt, or wavering in your judgment. If you are uncertain about
every decision you make, you will be subject to harassing doubts
and fears which will render your judgment of little value. The
man that decides according to what he thinks right and who learns
from every mistake acquires a well balanced mind that gets the
best results. He gains the confidence of others. He is known as
the man that knows what he wants, and not as one that is as
changeable as the weather. The man of today wants to do business
with the man that he can depend upon. Uncertainties in the
business world are meeting with more disfavor. Reliable firms
want to do business with men of known qualities, with men of
firmness, judgment and reliability.

So if you wish to start in business for yourself your greatest
asset, with the single exception of a sound physique, is that of
a good reputation.

A successful business is not hard to build if we can concentrate
all our mental forces upon it. It is the man that is unsettled
because he does not know what he wants that goes to the wall. We
hear persons say that business is trying on the nerves, but it is
the unsettling elements of fret and worry and suspense that are
nerve-exhausting and not the business. Executing one's plans may
cause fatigue, enjoyment comes with rest. If there has not been
any unnatural strain, the recuperative powers replace what energy
has been lost.

By attending to each day's work properly you develop the capacity
to do a greater work tomorrow. It is this gradual development
that makes possible the carrying out of big plans. The man that
figures out doing something each hour of the day gets somewhere.
At the end of each day you should be a step nearer your aim. Keep
the idea in mind, that you mean to go forward, that each day must
mark an advance and forward you will go. You do not even have to
know the exact direction so long as you are determined to find
the way. But you must not turn back once you have started.

Even brilliant men's conceptions of the possibilities of their
mental forces are so limited and below their real worth that they
are far more likely to belittle their possibilities than they are
to exaggerate them. You don't want to think that an aim is
impossible because it has never been realized in the past. Every
day someone is doing something that was never done before. We are
pushing ahead faster. Formerly it took decades to build up a big
business, but today it is only but a matter of years, sometimes
of months.

Plan each day's activities carefully and you can reach any height
you aim at. If each thing you do is done with concise and
concentrated thought you will be able to turn out an excellent
quality and a large quantity of work. Plan to do so much work
during the day and you will be astonished to see how much more
you will do, than on other days, when you had not decided on any
certain amount. I have demonstrated that the average business
working force could do the same amount of work in six hours that
they now do in eight, without using up any more energy. Never
start to accomplish anything in an indecisive, indefinite,
uncertain way. Tackle everything with a positiveness and an
earnestness that will concentrate your mind and attract the very
best associated thoughts. You will in a short time find that you
will have extra time for planning bigger things.

The natural leader always draws to himself, by the law of mental
attraction, ideas in his chosen subject that have ever been
conceived by others. This is of the greatest importance and help.
If you are properly trained you benefit much by others' thoughts,
and, providing you generate from within yourself something of
value, they will benefit from yours. "We are heirs of all the
ages," but we must know how to use our inheritance.

The confident, pushing, hopeful, determined man influences all
with whom he associates, and inspires the same qualities in them.
You feel that his is a safe example to follow and he rouses the
same force within you that is pushing him onward and upward.

One seldom makes a success of anything that he goes at in a
listless, spiritless way. To build up a business you must see it
expanding in your mind before it actually takes tangible shape.
Every great task that has ever been accomplished has first been
merely a vision in the mind of its creator. Detail after detail
has had to be worked out in his mind from his first faint idea of
the enterprise. Finally a clear idea was formed and then the
accomplishment, which was only the material result of the mental
concept, followed.

The up-to-date business man is not content to build only for the
present, but is planning ahead. If he does not he will fall
behind his competitor, who is. What we are actually doing today
was carefully thought out and planned by others in the past. All
progressive businesses are conducted this way. That is why the
young business man of today is likely to accomplish more in a few
years than his father did in all his life. There is no reason why
your work or business should fag you out. When it does there is
something wrong. You are attracting forces and influence that you
should not, because you are not in harmony with what you are
doing. There is nothing so tiring as to try to do the work for
which we are unfitted, both by temperament and training.

Each one should be engaged in a business that he loves; be should
be furthering movements with which he is in sympathy. He will
then only do his best work and take intense pleasure in his
business. In this way, while constantly growing and developing
his powers, he is at the same time rendering through his work,
genuine and devoted service to humanity.

Business success is not the result of chance, but of scientific
ideas and plans carried out by an aggressive and progressive
management. Use your mental forces so that they will grow and
develop. Remember that everything you do is the result of mental
action, therefore you can completely control your every action.
Nothing is impossible for you. Don't be afraid to tackle a
difficult proposition. Your success will depend upon the use you
make of your mind. This is capable of wonderful development. See
that you make full use of it, and not only develop yourself but
your associates. Try to broaden the visions of those with whom
you come in contact and you will broaden your own outlook of
life.


Are You Afraid of Responsibilities? In order for the individual
soul to develop, you must have responsibilities. You must
manifest the omnipotence of the law of supply. The whole world is
your legitimate sphere of activity. How much of a conqueror are
you? What have you done? Are you afraid of responsibility, or are
you ever dodging, flinching, or side stepping it. If you are, you
are not a Real Man. Your higher self never winces, so be a man
and allow the powers of the higher self to manifest and you will
find you have plenty of strength and you will feel better when
you are tackling difficult propositions.